4G and Multiplay Services to Fuel Modest Telecom Growth in Israel, Pyramid Finds

Israel: 4G and Multiplay to Drive Growth in a Mature Telecom Market offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

The next five years

Over the next five years, the majority of growth in the Israeli telecom market will arise from fixed and mobile broadband, VoIP, and pay-TV. "As the ability to offer multiplay services becomes more important in the Israeli market, operators look for mergers or partnerships that will allow them to expand their product ranges. Differentiation through discounted bundles and value-added services becomes vital," says Kerem Arsal, Analyst at Pyramid Research.

"With 85 percent of households having fixed broadband access and the proliferation of 3G networks by all mobile players, the market is ripe with opportunities for convergence and multiplay offers," indicates Arsal. As data usage gains increased importance and the IP-based networks roll out, the opportunities for convergence will be rich.