6 things to avoid when posting YouTube videos

If you promote your business via video then it's likely you'll be making the same fundamental errors over and over again. Whether it's interjecting speech with 'um' or allowing the camera to lose its focus. Even videos from supposedly professional media outlets can involve a depressing level of amateurism. Here are the top six sins frequently found on YouTube videos, along with simple fixes.

Once upon a time littering conversations with fillers - words like 'um' that provide conversational space while your brain sorts itself out - was enough to invoke corporal punishment from teachers. This was an effective way of training individuals to avoid them but, unfortunately, times change. In everyday speech fillers are common but usually ignored. On a web video or podcast they can become intensely annoying, perhaps because microphones are unforgiving and seem to pick them out.