7 billion mobile connections by 2014

Although fixed line revenue will fall from decreased presence of fixed lines, broadband services (internet access, video and VoIP) will provide additional revenue.

Mobile phone connections will increase from 5.3 billion in 2010 to 7.1 billion in 2014, with the emerging markets of Asia and Africa contributing much of the growth. Revenue from mobile phone services will increase by nearly $100 billion in the three years to 2012.

“Globally, mobile is keeping telecoms buzzing,” John Lively, chief forecaster at Ovum. “In 2010, China and India alone will add 329 million new mobile phone connections, equivalent to more than the combined total population of Germany, France, Italy, Spain and the UK.”

The strategic challenges facing businesses large

Marketing magazine has been exploring the strategic challenges facing businesses large and small every month for nearly 25 years, and it continues to be a trusted resource for marketers and media professionals in Australia. Each issue is packed with in-depth reports, commentary and sage advice from leading industry specialists, and Marketing is still Australia'a number one resource for information on implementing strategies, maximising campaigns and gaining competitive advantage in the marketplace.

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