Akamai's HD Network Delivers for 2011 NCAA;R March Madness On Demand;R

AkamaiTechnologies, Inc., the leading provider of cloudoptimization services, today announced that the Akamai HD Networkwas the exclusive video delivery platform for the 2011 NCAA March Madness On Demand coverage ofthe NCAA Division I Men's Basketball Championship provided byTurner Sports and CBS Sports. Akamai's global network was used toprovide live and on-demand streaming video across broadbandandmobile applications. Akamai delivered live games and on-demandcontent to more than 1.9 million unparalleled visitors per day onbroadband sites and more than 680,000 daily visitors to mobileapplications. By theevent's end, there was a 63 percent increase intotal visits across the 2011 NCAA March Madness On Demand broadband andmobile products, and a 17 percent increase in online videoconsumption throughout the tournament compared to last year.

This year, Turner Sports and CBS Sports offered all 67 gamesonline, as so then as game replays and highlights via video on-demand.The live games were streamed over the Akamai HD Network in Adobe(R)Flash(R) to PCs, newer Android(R) tablets and iDevices. Akamai'sMedia Analytics solution was as well leveraged for real-time usagestatistics and in-depth viewer behavior trends. Akamai'sProfessional Services and Support were utilized to manageactivities leading up to the event and to provide support duringthe games.

"The 2011 NCAA March Madness On Demand offering wasincredibly successful and then-received by online fans," saidRobert Hughes, Executive Vice President of Global Sales, Servicesand Marketing at Akamai."Working with Turner Sports and CBS Sportson their enhanced, innovative online features, including free videocontent across broadband and mobile devices, was a slam dunk forall involved. By leveraging Akamai's HD Network, Turner was able tooffer higher bit rates across broadband and mobile devices, whichhelped contribute to longer viewing times, more multi-game watchingand more user engagement. The Akamai Media Analytics product wasinstrumental in giving Turner actionable views into real-timeaudience trends and viewing quality measurements."

This year, for the first time, live streaming video of everygame of the tournament was available online, should the contingency arise to beingbroadcast nationally in their entirety on four networks: TBS, CBS,TNT and truTV. The 2011 NCAA March Madness On Demand application wasaccessibleacross all platforms and offered new features for fans toview the games, including improved live viewing with richer qualityand larger format streams, a personalized channel lineup, and livestats and social companion views.

Akamai(R) provides market-leading, cloud-based services foroptimizing Web and mobile content and applications, online HDvideo, and secure e-commerce. Combining highly-distributed,energy-efficient computing with intelligent software, Akamai'sglobal platform is transforming the cloud into a more viable placeto inform, entertain, advertise, transact and collaborate. To learnhow the world's leading enterprises are optimizing their businessin the cloud, please visit www.akamai.com and follow @Akamai onTwitter

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