Analytics, Mobile Applications Are Hot, Hot

While 40% of respondents indicated that their organization is not currently engaged in cloud computing, the vast majority of respondents believe that over the then two years their organizations will begin to build cloud infrastructure.

Organizations with customer-facing external deployments are more likely to deploy their own social platforms than use third-party systems like Facebook. This provides a much higher level of control and the ability to better understand their clients, during limiting exposure to other networks' ever-changing privacy policies.

Forty-eight percent of respondents cited "adoption by employee and/or customer" as a concern when adopting a social business solution.