Another Trend Impacting Tech ETFs

Personal computer makers have a lot of aspects to consider in order to keep up with their competition and to stay current with the latest trends. Investors who focus on research should consider exchange traded funds to cover the wide array of tech trends provoking the industry.

The iPad and the computer tablets are one hot topic in the tech world. Now make way for cloud computing. Cloud computing is the latest trend sweeping the tech sector, and keeping personal computer companies on their toes. Cloud computing allows companies store and process vast amounts of data in huge warehouses of servers run by third parties. The data can at that time be accessed over the Internet whenever and wherever needed.

The emergence of the cloud is also in some cases responsible for a third trend, "verticalization." This is the increasing tendency of makers of IT hardware, operating systems and applications to move into each other’s area of business, because their corporate clients no longer want to shop around for all these different bits and splice them at the same time themselves.

Consumers who use Gmail or other Web-based mail services are in substance cloud users. So are interactive gamers or people who use photo services like SnapFish or Flickr, which provide anywhere, any-time access to digital pictures, even at Grandma’s. Small businesses increasingly see value in the cloud as a way to control information-innovation expenses. Microsoft says 70% of its software developers are working on cloud-related products and services - a figure that will rise to 90% within a year.