Artists are Now Harnessing The Power of Social Media

With the reputation as the true pioneer of the Voice-over IP and leading thought leader on online television, it is no wonder why Jeff Pulver has just as a busy schedule -- including being the keynote speaker at the 32nd annual International Artexpo New York late at once month with three days of free educational seminars and conference classes. "There's an possibility for people to connect with artists," said the chairman and founder of pulver.com, his blog site. "We're living in a time where there's an possibility for people to discover your art worldwide. More and more artists are discovering social media; the public will discover you. We're living in a time where voices are heard."

The Birth of the Back Channel

Entitled "The Birth of the Back Channel: The Real-Time Web and How It's Changing How We're Doing Business," the focus of Pulver's speech is the effects of social media on the new art marketplace. For instance, Pulver refers to But Media that includes social networking sites like Facebook, MySpace, Twitter, and YouTube, and the Old Media known as radio, print and television. To illustrate, Susan Boyle became an international sensation overnight thanks to the Internet and her breakthrough performance on Britain's Got Talent. When it comes to creating a web-series, Pulver states, there are no bosses, you do what you want to do, say anything that you want to say. The trouble? To find an audience to connect with and share your message.