Baidu Unveils Management Changes To Boost Sales Efficiency

In addition, the company announced the appointment of Wang Mengqiu as the head of a department overseeing user products and innovation, and Wang Jing as the head of a division overseeing cloud computing and mobile products. Baidu's Senior Vice President of business operations, Haoyu Shen, is resigning from his post. The company said his resignation is "for personal reasons."

The changes come as Baidu

The changes come as Baidu, by a long way the biggest search company in China by both traffic and revenue, has invested in new areas outside of its traditional Web search business, including ventures in e-commerce, online video and online travel.

"With the realignment of Baidu's four main business functions, I'm confident that we will spur exciting new developments in technologies and products, create greater efficiencies in our sales operations, and enhance synergies in our management structure," he said.

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