Best Practices in Telecom Product Development Highlighted By Aberdeen Group Study

Aberdeen (News - Alert) Group is a Harte-Hanks Company and a leading analysis firm for the telecommunications industry. The company recently released its study "Partnering for Success: Best Practices in Product Development for Telecommunications Companies." The study was sponsored by Aricent (News - Alert) and highlights the significant benefits telecommunications equipment manufacturers and service providers receive by early and consistent engagement with strategic development partners.

The July 2010 Contemporary Product Development study from the Aberdeen Group demonstrates a shift in how the Best-in-Class companies (benchmarked as the top 20 percent of performers) engage their development partners to drive a relationship of early and consistent collaboration across all phases of the product lifecycle, from business planning to design to product development and commercialization.

Tim Leberecht, chief marketing officer at Aricent said, "Aberdeen's research highlights the benefits of engaging organizations like Aricent. Our deep experience with telecommunications and network infrastructure, carrier networks, devices, and services enables us to provide our global customer base with the resources and expertise they need to build innovative products and enter new markets."

The study surveyed over 200 telecommunications OEMs

The study surveyed over 200 telecommunications OEMs and service providers and then ranked each organization into three segments based according to their product development performance. The Best-in-Class consisted of the top 20 percent in terms of performance; while the Industry Average segment was comprised of the middle 50 percent and the Laggard Segment included the lowest 30 percent