BestBuy uses iPad Tablets and iPinion iPad App to Analyze Consumer Behavior in In-Store Point of Experience Trial

BestBuy wanted to analyze why some clients leave BestBuy retail stores without making a purchase. To answer this question, BestBuy chose research from iPinion. Using the iPinion iPad survey application, BestBuy conducted in-store intercept surveys at point of experience with non-purchasers to understand what product(s) they were looking for, why they did not purchase, what they intend to do straightway, and where they intend to purchase henceforth.

Responses from exit interviews were captured in real-time and resulting real-time data were analyzed by the BestBuy team. The iPinion iPad survey app allowed BestBuy to conduct surveys in any area regardless of whether Internet connectivity was available.

Jared Anderson, Senior Manager, Customer Experience Technology atBestBuy commented, "The iPinion solution allowed us to leverage tablet research to quickly gather insight from our non-purchasing clients and rapidly communicate the findings to our Consumer Insights Unit. As we continue to evolve methods for gathering feedback from our clients, emerging research including tablets and application-based survey tools will serve as a central part of our strategyto permit clients to provide insight in any location and enable the rapid use of the data by the enterprise."

About iPinion, LLC: iPinion, LLC is a leading enterprise-grade smartphone and tablet market innovation solutions provider. Integrating its advanced smartphone and tablet application platform with its world class service bureau and panel network of near 1.3 million members, iPinion delivers unprecedented smartphone and tablet data collection capabilities for the technology industry. The iPinion native applications are available for iOS for iPad, iPhone and iPad Touch as so then as for Android , RIM and can be freely download on iTunes, Android Market, and Blackberry App World respectively.