Business fuels video conferencing boom market

Increasing adoption by businesses of enterprise-grade telepresence has created a boom market for video conferencing, with global spending expected to hit $1.1 billion by 2016 on the back of compound annual growth of 19.5 percent.

{loadposition peterAccording to Ovum, businesses are increasingly adopting enterprise-grade telepresence, and the explosive growth of the telepresence market means many companies new to the innovation will shortly be making large purchasing decisions. Ian Jacobs, Ovum principal analyst and co-author of the report, says businesses will face a difficult task in deciding on the right vendor in a particularly "rapidly changing supplier marketplace.""They may return to their legacy video conferencing vendor for telepresence or look to new-breed video specialists. They might make the choice as a stand-alone decision or as part of a broader enterprise communication strategy."As part of that decision-making process, Jacobs says organisations must do a good deal of self-assessment, and face many choices. "They must understand the reasons for the deployment of video, and what business issues the innovation will solve. Once businesses have identified their goals, they must consider what features they require from a telepresence vendor."The good news is that telepresence products and services are now technologically mature, and offer a range of productivity-enhancing features and collaboration tools," Jacobs said.Jacobs observes that the benefits of the innovation are increasing, and "making the right vendor choice is permanently of paramount importance to companies."

SYDNEY, Nov. 9, 2011. Extreme Networks, Inc. today announced the results of independent performance tests by Lippis Reports for its cloud switch.