Cisco to boost voice, video virtualization

Networking company hopes to fill gap in current desktop virtualization innovation with own architecture, which will enable virtualization of voice and video to help in enterprise collaboration, says exec.

dinesh malkani, virtualization, innovation, science and innovation, computer innovation, cisco systems, software, collaboration software, john chambers, redmond

Current virtualization research lacks support for video and voice, said a Cisco executive who said his company has launched a virtualization architecture that can solve this issue.

The virtualization experience infrastructure

Cisco hopes to fill this gap with the virtualization experience infrastructure. Malkani explained that VXI will sit on top of VDI and be able to provide a rich media experience for videoconferencing and voice communications over a fully virtualized environment.

Changing face of collaborationAccording to Malkani, collaboration tools in the enterprise are moving away from text-based communication just as e-mail and instant messaging, to other tools just as videoconferencing, social media, blogs, and voice messages.

Company to tap on experience Malkani deflected queries on whether the company views Microsoft Lync--Redmond's rebranded unified communications suite--as a competitor. Instead, he pointed out Cisco's "decades" of experience in voice communication and Voice over Internet Protocol, as then as the products' ability to run on different operating systems.

He added that networks play an important part in promoting the use of collaboration tools, as users are unlikely to use the tools if they have a bad experience.

Malkani as well emphasized that collaboration is moving toward video and not just text-based communications. With broadband being ubiquitous and 4G networks just around the corner, videoconferencing will as well be moving to mobile devices, he added.

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