Competitive Local Exchange Carrier

BroadRiverCommunicationCorp. is a Competitive Local Exchange Carrier based in Atlanta. Their customer base is as a rule throughout the southeastern US.

Since 2002, BroadRiver hasfocused on providing innovation and communications solutions to businesses. And they’ve recently found a way, using Least Cost Routing, "to decrease the cost of its long distance services by up to 40."

BroadRiver's VoIP (Voice over Internet Protocol) business has grown rapidly through internal growth and acquisition. At first, BroadRiver built an H.323 VoIP (Voice over Internet Protocol) network designed for serving businesses. At that time in 2005, BroadRiver made the decision to expand its VoIP (Voice over Internet Protocol) business by providing VoIP (Voice over Internet Protocol) services to cable clients.

And to boot to enabling VoIP services to retail subscribers, the MetaSwitch "provided BroadRiver with the benefit of easy access to multiple inter-exchange carriers via SIP trunks," company officials added, noting that by least cost routing long distance traffic across multiple carriers using SIP, "BroadRiver would able to decrease the cost of its long distance services by up to 40."

Sounds good, yes, however implementing VoIP least cost routing for the domestic US market "is becoming increasing complex for several reasons," company officials say:

"First, the number of inter-exchange carriers and CLECs offering direct SIP access is increasing. Second, partitioning of wire centers between up to ten different operating companies is rapidly increasing the size of the domestic US routing table. Third, should the contingency arise to rates for inter-state and intra-state calls, more carriers are offering special rates for extended local calling areas. More carriers, more routes and more rate plans add up to a least cost routing table with a 500,000 routes or more.