CRM Week in Review, Updates from Soffront and Salesforce

Launching January 31, the new version of Chatter will allow employees who are not clients of Salesforce.com to use the service. The company will as well launch the site chatter.com. The strategy employs the idea that users at non-Salesforce-using companies will use and love Chatter, and subsequently the businesses will upgrade to more complex versions of the software. To make that happen, Benioff stated, "We actually need to launch Chatter.com in a big way. I can’t think of anything bigger to do than launch it at the Super Bowl."

The ability to customize its business processes

Soffront’s solutions will give I-Control Alliance the ability to customize its business processes and workflows as they are identified. Vickie Pullen, a business consultant for I-Control Alliance stated, "We recognize the potential of Soffront CRM to provide the tools we need to manage complex business processes and provide exceptional service to our clients. The ability to customize Soffront to service different industry specific needs is a definite plus."