Customer Service Software Developments

As usual, Salesforce.com is nothing short of news this week in contributing to the CRM and customer service software industry. Salesforce and Toyota have unveiled a partnership to develop Toyota Friend, a social network for cars made by Toyota and the clients who buy them.

Social network for cars

A social network for cars, you say? Yes. Toyota Friend will be powered by Salesforce’s social application, Chatter, which has gained significant traction in the cloud/social/customer relationship management sector.

Initially to be offered in Japan, and rolled out with Toyota’s electric vehicles and plug-in hybrid vehicles, the innovation is planned for release in 2012. Salesforce CEO Marc Benioff stated, "Toyota and salesforce.com share a vision to take the auto industry into the future. Social and mobile technologies will transform the car ownership experience, and we are excited to be Toyota's partner in this transformation."

The company as well revealed its latest strategic investments in Japan, Salesforce.com is broadening its reach in the enterprise cloud computing industry. The company is placing investments in Japanese brands to "drive the continued growth of Japan’s Cloud 2 industry" and increase social, mobile, and open cloud computing services, as announced by the company.

By making these services more available, Japanese companies will be able to take advantage of Salesforce’s worldwide and time-tested cloud computing solutions, exactly for the customer relationship management software field.