Diversification, Mobile Services Key to Successful VoIP Providers

What does it take to run a successful VoIP services company? That depends on a number of factors, including what type of customer is sought. If the goal is to establish a loyal consumer clientele, diversification is key.

“Successful VoIP businesses are driven by other services the company offers, and by services that align with customers' perceived needs – not by the VoIP business alone,” said Report Linker in a recently released report on the future of consumer VoIP.

Today, Report Linker noted, the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn’t rely only on offering the lowest price, since that’s a game they can’t win.

That last point may well prove to be especially important. Mobile handsets have matured into stand-alone platforms for converged communications, and any VoIP services company that isn’t keeping pace with the trend will soon be left in the dust.

Wide range of applications

“The rapidly growing number of mobile smartphones creates opportunities to integrate voice interaction into a wide range of applications, as well as creating opportunities for other types of intelligent, converged appliances – reinventing the home phone, for example,” Report Linker said. “Amazon's Kindle e-book shows the opportunity for mobile communications-equipped ‘appliances’ at mass-market prices.”

All the hype over mobile VoIP doesn’t mean, though, that providers should ignore established wisdoms about IP based communications. It remains true, for example, that differentiation should be grounded in the provider’s core network. And, competing with the big guys will always be a challenge.