EMC's New User Interface for Apple

At the EMCWorld 2011, EMC Corp.'s Information Intelligence Group launched its first mobile user interface for Apple's iPad devices. In future, the mobile interface will as well be available for other tablet variants and smartphones.

This new mobile interface will primarily support casual consumption and light authoring of content for the Apple iPad. Additionally, EMC will enable partners and clients to develop new mobile solutions and applications through its platform.  The licensed users of interface EMC Documentum will be able to access these mobile interfaces free of cost.

Client/user interface strategy which includes fast

EMC has adopted a client/user interface strategy which includes fast, cloud-based flexible solutions for its users. In addition, increasing adoption of cloud-computing innovation by companies will boost demand for EMC's virtual infrastructure products.

Moreover, EMC will benefit from its dominant position in the storage market and data computing going forward. In the recently concluded quarter, EMC's earnings benefited from the growth in demand for its backup and recovery solutions. EMC's new Isilon Storage Division exceeded revenue expectations.

The Data Computing Division continued to expand

The Data Computing Division continued to expand, driven by the strong performance of Greenplum in the Big Data warehousing and analytics sector.

Notwithstanding these positives, EMC faces stiff competition in its key storage market from companies including International Business Machines Corp., Hewlett Packard Co., NetApp Inc. and Dell Inc.. This may act as a headwind for the company going forward.

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