EMC Unveils New Products (revised)

EMC unveiled EMC VNX family of products that scales from entry-level to datacenter-class systems. The VNX family is developed by putting at the same time EMC CLARiiON storage area network and EMC Celerra network attached storage systems into a single, unified suite of solutions.

Part of the VNX family designed exactly for small

EMC VNX entry series is a part of the VNX family designed exactly for small and medium sized businesses. EMC is offering the product through its partners at an initial price of pursuant to this agreement $10,000.

The VNX series, on its part, is ideal for medium sized to enterprise businesses as it runs three times faster than previous generation products. The product is scalable up to 2 petabytes per system.

The advent of virtualization

With the advent of virtualization and rapid shift to cloud computing, storage, particularly for small and medium sized business, has gained immense importance in recent times.

According to IDC, worldwide external disk storage systems factory earnings posted a year-over-year growth of 19.0%, totaling slightly less than $5.2 billion, in the third quarter of 2010. Total disk storage systems capacity shipped reached 4,299 petabytes, growing 65.2% year over year.

The external disk storage systems market with a 26

EMC maintained its lead in the external disk storage systems market with a 26.1% market revenue share in the third quarter followed by IBM with 12.9% market share. NetApp and HP are in a statistical tie for the third place with 11.6% and 11.1% market share, respectively. Dell ended in the fifth position with 9.1% market share.

EMC released new software upgrades for its mission critical virtual data center storage system, Symmetrix VMAX, which requires no hardware upgrade. The software integrates Intel Corp's Xeon innovation into VMAX, making it the fastest storage system.

New storage category

EMC as well released Federated Live Migration software that creates a new storage category, enabling faster innovation migration that require zero application downtime and 75% less migration time, planning, and resources.

The new native 10 Gigabit Ethernet supports network convergence across all host platform types, including virtual servers, open systems, and Mainframe environments.

Given the high adoption of virtualized environments as then as increased competition among the service providers, it has become imperative for competing firms to acquire additional tools and capabilities to gear for an extended virtualized environment. This calls for concerted focus on data storage capabilities going forward.

We expect strong demand from end users and vendors' as information innovation investment remains robust. EMC with its latest data storage and upgraded software offerings will continue to lead the pack, in our view.

Moreover, EMC's recent acquisition of storage systems vendor, Isilon Systems, will enable EMC to gain a stronger foothold in the computer storage devices market. EMC expects the acquisition to be accretive to its bottom line in 2011. Management as well expects combined earnings to reach $1 billion by the second half of 2012.

However, EMC Corporation faces aggressive competition in the storage, networking and virtualization space from system vendors just as International Business Machines, NetApp, Hewlett-Packard Corp. and Hitachi Data Systems. We had before stated Unisys Corp.  was included in this group, now this company partners with EMC in the storage area.

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