Event held this week in Sydney

At an event held this week in Sydney, Parallels presented its latest software Desktop 7 for Mac, which, as its predecessor Desktop 6, allows Windows programs to run on Apple's Mac without the need of rebooting.

By installing Desktop 7 on their Mac, users can run two different OS and their applications simultaneously, exploiting Lion functionalities just as full screen, launch pad and mission control for Windows programs. Files and documents can be dragged and dropped in Windows from the Mac environment: a change in the cursor will as well remind the users of which OS they are using.

Expanding market for Apple's devices

Parallels CEO Birger Steen said that - as there is an expanding market for Apple's devices and Mac - Desktop 7 would be able to satisfy the need of integrating Windows programs in a Mac environment.

"As Macs have become more popular than ever, a growing number of Mac users, including enterprises, find they need to run critical Windows programs on their Macs," he said. "Parallels Desktop 7 lets you run popular apps like Windows Internet Explorer, Access, OneNote, Quicken and more, even the most demanding graphical programs, without rebooting and without compromise on speed and usability."

Feature Parallels has worked on

Speed is in point of fact a feature Parallels has worked on. Desktop 7 is 60 percent faster than its predecessor, and Windows can be accessed, closed and resumed within seconds. According to data released by Parallels, Desktop 7 outpaces rival products by 120 percent when copying files within Windows, and by 40 percent when starting and resuming windows.