
Everything Everywhere rushes into third quarter
Everything Everywhere has got more customers onto contracts, which is a good thing 'cos contract customers have a higher ARPU (Average Revenue Per User) - basically they spend more money. Contract customers at Everything Everywhere are spending £35.50 a month, compared to the £7.30 the average pre-paid customer is coughing up. Much of that is swallowed by the handset subsidy, especially when 75 per cent of new contracts are for smartphones.
The majority of traffic carried
Data now makes up the majority of traffic carried by network operators, but data use is being subsidised by the cost of voice calls, which is why operators are so worried about VoIP. Without the expensive voice calls operators will have to start charging data users proper rates, and none of us wants to see that happening. ®
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