Facebook CIO urges enterprises to use its data hub in marketing

"The social graph on Facebook allows businesses to work out who the influencers are within any network – who is driving the preferences. It is important for brands and marketers to reach out to these people because they are the ones who are in the best position to propel a company's message," said Campos.

Consumer site

Campos went on to tell delegates that Facebook is not just a consumer site, and that the development platform for businesses and their marketing strategy is "particularly powerful".

Business intelligence software vendor MicroStrategy this week launched Gateway for Facebook, a new cloud-based service that can connect enterprise IT environments and enterprise applications using Facebook social graph.

Gateway offers bidirectional data flow, meaning social intelligence from Facebook can be added to enterprise applications, and enterprise applications can in turn interact with the social network.