For some it's half-baked

April 21, 2011, 8:38 PM — When Joel Feldman first was brought into bakery goods maker Otis Spunkmeyer three years ago, his charge was to implement a new budgeting tool. Feldman, a former finance manager at Clorox earlier becoming Spunkmeyer's senior director of financial planning and analysis, chose a cloud-computing software-as-a-service offering to replace the "siloed" Excel-based process.

It's busy. Right now we're a half-a-billion-dollar business, however we'll in the near future be just in accordance with a billion as we're integrating Pennant Foods, our recent acquisition.

This was a case of finance making a innovation decision. Do you find that finance is becoming more of a leader for that matter?

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