Getting Closer to Users a Less Acclaimed

However, Chapman points out the number of companies with these systems is higher among more mature SaaS companies. Thirty-two percent of companies in business eight or more years had them, vs. 18 percent of all respondents. And, he says, he thinks the numbers in all three categories will grow.

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Define the rules at your company for the proper use of social media platforms just as Blogs, Twitter, Facebook and Youtube. Ensure your users are spending their time productively and company resources are being used for the business.