Gitex gets new look

The innovation event will this year furthermore evolve showcasing new features which reflect regional and global trends, offering new highlights to exhibitors and attendees alike. In accordance with the 2011 theme of "Redefine the Future" Gitex will address the issues most relevant to the region’s businesses.

The Middle East

Gitex 2011 is introducing brand new components to reinforce its position as the Middle East, Africa, and South Asia region’s leading ‘finger on the pulse’ innovation event. As one of the three largest ICT exhibitions in the world, the show connects more than 136,000 industry professionals from five continents with over 3,500 suppliers, and is one of the most influential and high-profile events in the global ICT sector today.

"Gitex strives year-on-year to drive the regional ICT market and provide a platform for the world’s most influential innovation businesses to share their knowledge and products on the essential issues of the day.

Abdul Rahman Al Thehaiban, Oracle Vice President Research, MEA said: "With the introduction of these features, once again we see Gitex offering to deliver what the industry demands. Cloud Computing, Security and Mobile Apps are increasingly relevant to businesses now than ever previously and Oracle is committed to making sure visitors to Gitex have access to the latest innovation and IT solutions across the region." "The need for a comprehensive international ICT event that features the most important aspects of today’s innovation industry is vital for the Middle East," said Samer Abu Ltaif, Regional General Manager, Microsoft Gulf. "Gitex is at the forefront of driving ICT business in the region and bringing leading technology companies at the same time to showcase their most innovative products.

With the number of infected computers across the Middle East is on the rise and the recent international spate of hacking incidents, there has been no better time to raise the regional awareness of internet viruses/malware and internet security issues across the region.

The brand new CyberSecurity @ Gitex edutainment feature will offer presentations on cybercrime awareness and how to avoid falling into traps including web phishing site, mobile phones credit card scanning and cloning, and identity theft. Live demonstrations will give visitors practical advice on how to defend against attacks across a variety of platforms.

Also new to Gitex 2011, Gitex Digital Marketing is an possibility to assess, evaluate and realise the full potential of what is becoming an essential business tool. Digital marketing is being employed by businesses in the Middle East as consumers utilize social media, smartphones and tablet PCs contributing to the increased use of digital media and with mobile subscriptions in the Middle East region on track to hit 300 million by 2014 this is business area set for considerable growth.

The introduction of fibre-optic

With the introduction of fibre-optic, high-speed internet, demonstrable increases in broadband penetration, coupled with an insatiable appetite to engage with a digital world via a multitude of mediums, Gitex Digital Marketing presents a host of digital opportunities to an emerging market.

Gitex Digital Marketing brings a combination of internet commerce and all things "e" at the same time in a multi-dimensional platform – an eco-system of digital media agencies and service providers.

The new Gitex Card Innovation feature will reflect

The new Gitex Card Innovation feature will reflect and drive one of the most rapidly developing ICT sectors. From widespread use in the financial services sector to mobile phone sim cards, road toll systems, national ID cards and hospital records, the use of smart card research, be it in contact or contactless format, continues to grow apace. In keeping with regional advancements, Gitex will again be expanding its profile to incorporate this increasingly important sector.