Google Gives Small Businesses a Big Voice

Large enterprises have the budget to invest in a robust networking, communication, and productivity infrastructure. Enterprise businesses also have the personnel resources to dedicate the expertise necessary to implement, maintain, and administer the tools. Small and medium businesses? Not so much.

Combining these tools together, SMBs can create a comprehensive messaging, communication, and collaboration infrastructure comparable to enterprise-grade unified communications solutions requiring significant investment of financial and personnel resources. Google has a diverse and comprehensive portfolio to meet the needs of most SMBs.

There are two major issues with Google Voice, though, that Google will hopefully address at some point. First, SMBs that have an established presence have already built a reputation and developed recognition based on their phone number. Google Voice right now does not allow numbers to be ported, forcing SMBs to adopt a new Google Voice number.

Google's products and solutions aren't perfect, and they may not work for all businesses. However, the price is right, and Google has earned a degree of respect in the business community, so SMBs should definitely examine how Google tools like Google Voice can be put to use.