Google Should Buy Twitter to Battle Facebook But Won't

Facebook, with all of its content sharing and communications tools, is sticky. In August, the social network surpassed Google in total minutes users spent on the Website. The low barrier to entry and stickiness make Facebook a tantalizing proposition for social media advertisers.

There is talk that Facebook will soon partner with Skype for some VOIP integration, which would boost its communications quotient. Worth a reported $33 billion on paper, Facebook's IPO will be the next hottest meal ticket when it finally comes in the next few years.

The potential Skype integration

Business Insider's Henry Blodget noted that in addition to the potential Skype integration, Facebook could build a search app "that starts siphoning some search revenue away from Google" or even replace the browser and desktop for some people, blighting Google's growth.