Groupon selects Vertica for business analytics platform

Groupon has hired Vertica Systems, a real-time analytics platform provider, to analyze subscriber behavior and scale its business intelligence capabilities, the daily deal site said January 18.

Chicago-based Groupon will use Vertica's platform to analyze data to attribute revenue and other performance metrics to individual consumers.

The companies as well said in a statement that Groupon selected Vertica for its Amazon Elastic Cloud Computing offering, among other reasons.