How Enterprises Can Tackle and Exploit Complex Challenges

HP's Liz Roche on why enterprise innovation strategy must move beyond the 'professional' and 'consumer' split

The past several years have ushered in a changing set of expectations from users as they engage with research and services as both consumers and workers. The sense is that they want to get as much ease of use and productivity from enterprise research as from their smartphones, social networks, tablets, and cloud-based offerings.These deep rumblings of change mean that IT needs to rethink things a bit, to develop a "prosumer" strategy, whereby both the applications and services they provide to internal employees and their end-user clients increasingly bear the hallmarks of modern consumer services.Their applications may need to behave more like apps. Their provisioning may need to be more like app stores. And self-service and intuitive adoption of new features need to be built in as primary requirements. Ease in social collaboration has become a must.So how can IT adjust to this shift? What must they do differently, or more importantly, how must they think differently? This is the type of problem that a product or innovation itself cannot address. It requires a comprehensive and methodological perspective, one that impacts consumers, business goals, and behaviors around technology use and adoption.We're here now with an innovator and leader in HP's Technology Consulting group to learn how enterprises can tackle and exploit such complex challenges as developing a prosumer strategy. The discussion with Liz Roche, a Director in the HP Technology Consulting organization, is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]Here are some excerpts:

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