ICloud, iView cause iiNet unmetered issues

iiNet is starting to face challenges with its unmetered Freeview offering, with content from the Australian Broadcasting Corporation moving offshore and clients jumping onto Apple's iCloud causing headaches for chief innovation officer Greg Bader.

Speaking on the executive panel at iiNet's annual open day in Perth yesterday, Bader fielded a question from the audience on whether, with the advent of iCloud, iiNet would continue to offer unmetered Freeview for iTunes content that wouldn't count to a customer's monthly internet quota.

The content inside our network

"If we can have the content inside our network, at that time the cost to us to unmeter is as a rule lower. Nevertheless when it is coming from around the world, there is a cost," he said.

As internet download quotas increase, Bader said the need for Freeview lessened as people's demands for data were being met within higher quotas.

Customer question on not being able to call Qatar

Following a customer question on not being able to call Qatar, Bader admitted that iiNet had blocked around 44 countries from their VoIP (Voice over Internet Protocol) services, afterwards finding fraud to be an increasing problem on VoIP (Voice over Internet Protocol) calls.

Meanwhile, chief financial officer David Buckingham conceded to clients that the internet service provider market would be tight in the coming years, with aggressive marketing campaigning from the likes of Telstra. He said that though iiNet needed to be a "better sales and service company", iiNet was so then positioned to meet the coming challenges.

Buckingham said iiNet would be the trusted digital partner for clients, helping them with multiple devices in the home. He said that the company was aiming to sell one more product to its existing clients, and pointed to newer products just as iiNet's foray into the mobile virtual network operator market selling mobile post-paid plans.

The company

The company was as well expanding its BoB Squad service, where for $99 a BoB Squad member will come out to a customer's home and assist them with their internet services. iiNet said it was planning to expand this service to the east coast of Australia in the coming months. Chief marketing officer Mark Lollback said that this was cheaper than other in-home services, just as plumbing, as the company wasn't looking to make money from it.

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