Ifbyphone Intros SourceTrak Call Tracking Software

Ifbyphone, a provider of voice applications for customer interactions, announced the launch of a new call tracking software, called SourceTrak, designed for marketers to measure phone conversions, optimize ad spend and demonstrate Return on Investment “ROI” for any size campaign.

According to Ifbyphone (News - Alert), SourceTrak is a suite of suite of call tracking tools that allows marketers to track, qualify as well as route calls from traditional ads as well as PPC, SEO and social media.

Precisely, with the help of SourceTrak, marketers can customize call routing by schedule, geography or percentage. They can even direct calls to a virtual call center with agents utilizing legacy phones. In addition, marketers can also create custom voice dialogs to qualify callers based on the ad they saw.

Apart from enabling the users to record all phone calls to measure call quality, the new SourceTrak call tracking software can also integrate call tracking data with Google (News - Alert) Analytics, tie call data into CRM software, and announce a custom message to the person answering the phone calls.

"Marketers have always struggled to track offline conversations, and Ifbyphone's latest Call Tracking software addresses the challenge of helping them determine where their advertising dollars are being best spent," said Irv Shapiro (News - Alert), CEO of Ifbyphone. "With SourceTrak, we are offering multiple technologies, appropriate for campaigns of any size, for marketers to measure results and route calls."

Officials with Ifbyphone said that SourceTrak is being offered to marketers in four options namely, SourceTrak Basic, SourceTrak Dynamic, SourceTrak Dynamic Groups, and SourceTrak Session.

The SourceTrak Basic option enables marketers to place a unique phone number on an advertisement and can view real-time reports such as data on call time, call duration, caller name, caller number, and more.

The SourceTrak Dynamic option is designed for online marketers to measure offline phone conversions. The dynamically assigned phone numbers are displayed on a website based on the referral source of the traffic. Routing can be customized for each unique phone number and real-time reports can be viewed online.

The SourceTrak Dynamic Groups is designed to accommodate larger online marketing campaigns. This option supports tracking more traffic sources with less phone numbers by grouping traffic sources and phone numbers into shared groups.

"For businesses that have multiple revenue channels where online marketing efforts can drive offline sales, Ifbyphone's call tracking allows us to better associate revenue to the attributing source," said Brad Henry, manager of web marketing services, Beacon Technologies. "By having better ROI data by channel we make smarter decisions and make our advertising dollars work more effectively."