IIJ Partners With Ooyala to Re-Sell Its Video Services in Japan

Internet Initiative Japan Inc., one of Japan's leading Internet access and comprehensive network solutions providers, today announced the formation of a partnership with U.S.-based video research company Ooyala, Inc.

Through this partnership, IIJ will begin selling Ooyala's Backlot, an advanced video management, publishing, monetization and analytics service that integrates a content management system, video distribution, ad serving, paywalls and viewer analysis. Backlot has been adopted by over 1,000 leading companies, including Telegraph Media Group and News International. The IIJ-Ooyala offering will couple Ooyala's video publishing innovation and IIJ's Contents Delivery and Web hosting services.

The Japanese distribution network uses IIJ's broadband backbone to provide a high-quality video-distribution environment in other words stable even while traffic spikes.

"We are pleased to announce our business partnership with IIJ which initiated Internet video delivery in Japan," said Chris Wong, Senior Vice President of Ooyala. "IIJ has a robust infrastructure and experience of delivering high-quality FlashVideo as then as SmartPhone video. We are excited about the business that will result from this partnership with IIJ."

The leader in online video management

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Endemol, Fremantle Media, News International, Telegraph Media Group, Vans, Vice Magazine, and Yahoo! Japan. Visit Ooyala and follow @Ooyala on Twitter.

The statements within this release contain forward-looking statements about our future plans that involve risk and uncertainty. These statements may differ materially from actual future events or results. Readers are referred to the documents furnished by Internet Initiative Japan Inc. with the SEC, exactly the most recent reports on Forms 20-F and 6-K, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements.

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