Increasing Revenue with Digital Telephone

Service providers have identified the delivery of voice and data services to the Small to Medium Business (SMB) market as a way to build on their current investment in residential services and create new sources of revenue. Commercial customers seeking alternatives to traditional telecom providers are a fertile market for operators who can offer direct business lines, hosted, “Centrex-like” business features, and/or T1/E1 trunking to support premises-based PBXs or IP PBXs.

The introduction of broadband services

Although service providers may have hardened their networks in conjunction with the introduction of broadband services, meeting the needs of business customers requires clearing substantially higher hurdles. Operation, Sales and Support strategies and procedures need to address a fundamental difference between the residential and the business markets: While quality and reliability of service are important to residential customers, they are absolutely vital to the bottom lines of business customers.

In addition, businesses require a greater breadth of features that serve the internal business communications and project a professional image to the customer. Examples of these features include Unified Messaging; Auto-Attendant; Multi-Party Audio Conferencing and Video Conferencing and others. For service providers, the ability to package, promote, provision, host and ensure the reliable availability of these features that help the SMB project a much bigger image represents significant technical and operational challenges.

The market opportunity

This webinar will discuss the market opportunity, expectations and the technical challenges operators will face as they enter the Business Services market. The webinar will share valuable insights on how partnering with a wholesale telecom provider can minimize the technical challenges, exceed the expectations and quickly improve the bottom line, including: