Inside the CRM Wars in the Cloud

That ecosystem includes partners just as Avanade, which today rolled out a partner relationship management service on top of its implementation of Microsoft Dynamics CRM 2011. In the then and there few months, Avanade, a joint venture between Microsoft and Accenture, will as well roll out a more enterprise-class version of Microsoft Dynamics CRM that will feature tighter business process integration and social media tools, says John Basile, Avanade CRM solution manager.

As Microsoft gets its cloud computing strategy in place, it will stand in sharp contrast to the way Salesforce.com operates. In the case of Salesforce.com, there is only one source for the company's software that runs on a couple of data centers managed by Salesforce.com.

In contrast, Microsoft is building a cloud computing ecosystem where multiple partners will be able to not only deliver Dynamics CRM 2011, however those services can be integrated with Microsoft CRM and other application software running on premise to give clients maximum flexibility.

What both Microsoft

What both Microsoft and SugarCRM are trying to highlight is the idea that software-as-a-service as we think about it today is moribund in the age of the cloud. By embracing cloud computing models, Microsoft and SugarCRM are going to let clients run their software on premise or in any data center they choose, as opposed to requiring them to run their CRM software on a data center managed by a software vendor.

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