ISPs need new strategies to keep customers in NBN world

ISPs need to think of new ways to keep clients on theirnetworks once the National Broadband Network goeslive, according to telco analyst firm, Telsyte.

Broadband service providers have been flogging bundle packages,more often than not for home phone and broadband, for some time and are nowramping up their efforts.

Perth-based ISP, iiNet, set up its consumer products developmentdivision, iiLabs, last year to create broadband-related products toprovide incentive for existing clients to stay with the company[[artnid:378266.

iiNet recently released its BoB aggregated modem, router andphone device. It is as well looking into developing a Android OS VoIP (Voice over Internet Protocol)handset and IP surveillance products.