Kettering University Moves Into the Cloud With TargetX's Student Recruitment Manager®

Because the SRM® is built on Force.com, the world's leading cloud-computing platform from Salesforce.com, Kettering recruiters will have the advantage of accessing the customer relationship management system anytime and from anywhere.

"This means every recruiter can design their own communications plan, piggybacking on the main university plan," added Full. "They can segment and target their messages to their prospects, track responses to previous communications and follow social media activity -- all from the road. We needed an on-demand tool that makes that happen, and the SRM is it."

The country's premier engineering

Kettering University is considered one of the country's premier engineering, science and business schools dedicated to cooperative education and experiential learning. It has been ranked by U.S. News & World Report as one of the top co-op schools in the nation and by the Princeton Review and U.S. News as one of the best universities in the Midwest. Founded in 1919 in Flint, Michigan, Kettering has built a reputation for preparing entrepreneurs and innovators for a global society, and has become known for offering the expertise, facilities and programs that bring at the same time theory and practice better than any other school.

TargetX is a unequalled student recruiting company that offers both research tools and consulting services designed to help colleges recruit today's more sophisticated, web-savvy students. Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing. More recently, TargetX launched an Education & Training Center where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.