Lady Gaga's 'Born This Way' overwhelms Amazon

Amazon.com came up with a good marketing idea in its battle against Apple's iTunes, however it worked nearly too so then as execs vastly underestimated the sheer might of Lady Gaga fans.

"Nevertheless as long as they're prepared then and there time, I think people will forget this," he added. "Remember the first time Victoria's Secret broadcast their fashion show over the Web? It crushed the network. It on the whole became in effect popular."

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Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin , or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com.