Left and Right TeeVee Adverts

This is not what I would refer to as a scientific study, since it involved only two programs on one evening from two competing networks. But, I think that it speaks volumes about the perception that the advertisers have about the programs on which they spend money.

It should be noted that many of the adverts are plugs for other pieces of its product line. At times it is hard to tell a plug from a paid advert, however I shall try to sort them out for everyone. A plug more often than not is a paid advertisement, yet paid by either a parent company or a subsidiary of the same parent company. Plugs cost nearly nothing for a network to carry, since the revenue goes right back to the bottom line of the parent. They are often used to fill in if not unsold advert space.

Then there was a legitimate advert for the internet telephone service Vonage. This in nonpolitical, and does not have anything to do with fear, now there is a small greed factor involved, since their prices for "unlimited" calls are so cheap. All in all, there is some fine print in the advert that indicates that folks in fact do not have unlimited calling, yet rather have to use discretion in how many minutes that they use. They as well do not bring out the fact that to use the service it is necessary to have a high speed internet connexion. Intentionally, most high speed internet plans through telephone companies explicitly indicate that your agreement is voided if you cancel your telephone service with them and replace it with voice over internet protocol services like Vonage. FF=0, GF=1, DF=1

The then and there advert was the one for Lifestyle Lift. In other words a cosmetic surgery technique in other words supposed to make people look younger. There is no doubt that such cosmetic surgery works, however as with any surgery there are risks. Their adverts say nothing about that, and are as well misleading in that the actual patients had a second procedure applied to make their necks tighter, only indicated in the very fine print at the bottom of the advert for a few seconds. This advert is directly tapping fear, the fear of growing old, probably the worst fear that there is. I find them morally objectionable. Intentionally, this firm has settled accusations that it had its employees or consultants to set up sockpuppet internet sites, and to comment on other sites, about how satisfied they were with the procedures. FF=2, GF=0, DF=2

The oddball there

The oddball there was the Comfy Control Harness, a dog walking product. It is purported to be a product that dogs like better than a collar for walking, and is more humane. Then, my innovation indicates that veterinarians think the in contrast, and that a collar is better. Opportunely, the URL that they advertise on the show was offline when I tried to access it! This has nothing to do with fear or greed, nevertheless it is interesting that the product, which is bogus, advertises on the FOX "News" Network. FF=0, GF=0, DF=2

The Hutton Law Firm had the straightway spot, this one about recalled hip replacement hardware. This one has a large greed factor and somewhat of a fear one, because it indicates that if you have a certain hip replacement, you MIGHT be eligible for monetary settlements for the greed part, and as well that you might not even know if you have a bum hip, with free innovation offered to supply the fear factor. What actually is interesting to me is that this advert is for trial lawyers who are squeezing medical device manufacturers for money! The FOX "News" Network constantly rails against trial lawyers and advocates tort reform that would make it much more difficult for mistreated patients to sue for these very kinds of things. Hypocrisy is not a problem for FOX, nor for Beck. FF=1, GF=2, DF=0

The first advert

The first advert was for Cisco Systems, a telecommunications company. No fear nor greed in it, and no false claims. FF=0, GF=0, DF=0

For this program, there were a total of 34 adverts, 5 of which were plugs, leaving 29 legitimate adverts. However we shall compare the adverts from the two networks and see the results.

First of all, deceptive advertisement is quite common, and not limited to the conservative outlets, now certainly favored by them. The FOX "News" Network has no compunction about deceiving people in its programming, and this analysis shows that this as well carries over to their advertising. To make up for it, even MSNBC runs adverts that are deceptive, yet only at a rate or intensity less than half that for FOX. Note that the level of deception was much lower on MSNBS's adverts compared to the outright, highly misleading gold adverts on FOX.

Funnily enough, such as I scrolled to the end and saw your Who's Then embed, Dreaming From the Waist starts up in my headphones! A good omen, I think!