Lennox Takes CMO Job as Zend Plans for Growth

Elaine Lennox, the former IBM vice president of marketing for the System i platform, has been hired as the chief marketing officer of PHP tool vendor Zend Technologies, it was announced during IT Jungle was on hiatus for the holiday. The hiring of Lennox, along with appointment of a new CFO, sends a signal that Zend is getting ready for a growth spurt, particularly as it pertains to the two hottest growth areas in IT: cloud and mobile computing.

Love/hate relationship with IBM

It's no great secret that IBM i shops have a love/hate relationship with IBM. During IBM i types thoroughly adore the innovation and the managers and programmers in Rochester, Minnesota, who make the magic happen, they hold a considerable amount of disdain for the executives based in others parts of the country, who they perceive as not doing enough to promote the platform to on purpose holding the platform back.

In addition to helping developers create cloud applications, Zend is looking at enabling them to build mobile apps. For the purpose, the company recently announced that it's including a version of Adobe's Flash Builder in Zend Studio. Flash Builder 4.5 for PHP will enable developers to create Flex and PHP applications with a single code base, and deploy them to a mix of mobile platforms, including iOS, Android, and the Blackberry Tablet OS.

Don't keep saying "someday" when users ask for graphical Web reporting, drill down, dashboards, downloads to Excel, OLAP, or reports on their smartphones. You can support them all with NGS-IQ.

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