Make social media pay

Just like every business community, the IT channel is grappling with a rapidly changing marketing landscape. Social media is now widely acknowledged as influencing purchasing decisions - it's even produced the term "the opinion cycle" - a fast moving virtual cyclone of potential endorsement or derision that can happen nearly as shortly as a new product or service is launched.

The multi-touch approach

And once you've established the multi-touch approach, the then and there question is how to stand out? Bombarded with advertising, telemarketing calls, and unsolicited emails, everyone is becoming much more picky about what communications they receive - and their memories more selective about what they remember ever seeing.

Karl Uhrich is account services director at Bang, one of Australia's leading IT business-to-business communications specialists. You can contact him on 02 9512 0106 or at karl@bang.net.au

Internet Bandwidth is a finite and expensive resource, however analysis shows that companies can lose around a quarter of it to misuse. Protect bandwidth from spammers, criminals, hackers, time-wasters and employee misuse - read on