MediaMind Chooses AudioCodes for Global Deployment of Microsoft Lync

AudioCodes, a provider of Voice over IP technologies and Voice Network products, today announced that MediaMind, a provider of digital advertising solutions that coincide with the use of media, creative and data for enhanced campaign performance, has selected AudioCodes' products to allow for the transition to a new Unified Communications system, which will be based on Microsoft Lync.

MediaMind will have its 16 sites that are located in 12 countries implement the AudioCodes' VoIP (Voice over Internet Protocol) platform, including Mediant Survivable Branch Appliances, SPS Support), 300HD IP Phones, and the AudioCodes Enterprise Mobility solution, a press release stated.

The largest advertisers globally

"As we service the largest advertisers globally, our choice of a Unified Communications system was taken very in all seriousness," said Efi Cohen, vice president of research, MediaMind. "We evaluated a number of potential suppliers, and learned that the combination of Microsoft and AudioCodes offers us the best match for our needs. AudioCodes products enable us to make the best out of the Microsoft UC environment, by integrating it seamlessly with the PSTN, desktop IP Phones and mobile devices."

"MediaMind is paving the way to an innovative global UC deployment that actually brings enhanced collaboration tools to its employees with the Microsoft UC solution," said Nimrod Borovsky, vice president of marketing at AudioCodes. "The new survivability functionality built into the Lync environment in other words enabled by our Survivable Branch Appliances, and the expanded choices of affordable and versatile end devices just as our 300HD IP Phones and VMAS Enterprise Edition customers, make Lync ready for prime time with any size enterprise."

This week has been a busy one for AudioCodes as just yesterday the company announced the launch of MobilityPLUS, which is an enterprise solution that will help to enhance existing Enterprise Telephony and Unified Communications systems features that nevertheless include a diverse range of leading smartphone platforms.