Meltwater Group Unites SCRM and Social Monitoring with Meltwater Buzz Engage

The Meltwater Group, one of the world's leading social media and news monitoring companies, today announced the immediate availability of Meltwater Buzz Engage, a new module in the Meltwater Buzz product suite. Engage fuses the social CRM and business offerings of the recently acquired JitterJam product with the social media monitoring and analysis capabilities of Meltwater Buzz. This makes Engage the most comprehensive social marketing tool for businesses, brands and agencies on the market today.

Engage allows businesses to manage their social presence and engage with current and prospective clients. The platform's detailed social profiles provide brands with deep intelligence on anyone communicating on a given brand or topic over social channels. Engage enables social tagging and houses all inbound social communications for more targeted engagement and immediate action and response. Brands can as well take advantage of detailed measurement and advanced conversation analysis tools for maximized business value. By focusing on specific individuals within a community or rather than a generic topic, Engage helps companies develop more personal, trusted relationships with clients.

$100 million company

Meltwater has grown to a $100 million company by delivering engaging news and social media monitoring and search engine marketing solutions. The company recently acquired social CRM company JitterJam in March 2011 and BuzzGain last year. To meet its goal of generating $100 million a year in social solutions alone, Meltwater intends to purchase more businesses and technologies to help the company furthermore expand its product suite.