Mms Audio Thumbprinting Syncs Second Screen with TV Content

mms, a leading provider of smart mobile engagement and messaging solutions, today announced that it will license its Audio Thumbprinting research to brands and agencies. Audio Thumbprinting is a proprietary audio recognition research that can automatically detect and validate what channel or commercial a viewer is watching and at the time match it in real-time with relevant content, offers and rewards delivered to a mobile device, tablet or laptop.

The research enables viewers to connect with commercials through second screen engagement and opens up exciting opportunities for marketers to directly engage with potential new clients. For instance:

mms is offering brands and agencies a variety of ways to leverage the innovation including advertising within Watchpoints, licensing the Audio Thumbprinting innovation and customizing branded Watchpoints applications.

The Mobile Marketing Association Forum

mms will be providing live demos of its Audio Thumbprinting research at the Mobile Marketing Association Forum, June 15 - 17 in New York City. Users can start collecting Watchpoints, by signing up at www.watchpoints.com or www.facebook.com/watchpoints.