Mobile Video Calling Users to Exceed 130 Million by 2016 Finds New Juniper Research Report

The prospects of mobile video calling have improved in the last eighteen months due to the launch of mobile video calling services by major industry players, increased availability of front-facing cameras on smartphones and underlying innovation improvements, finds a recently released study by Juniper Technology.

The role that voice plays within the broader mobile communications market will change as it becomes available within other applications just as gaming and social networking, finds the Mobile Voice & Video Calling report. Alliances between Facebook and several mVoIP service providers, and the high profile acquisition of Skype by Microsoft are expected to accelerate this trend.

The public consciousness

Mobile Video Calling Prospects "Services just as Apple's FaceTime have brought mobile video calling to the public consciousness," says Anthony Cox, Associate Analyst at Juniper Innovation. Nevertheless the report as well finds that lack of a standardised approach and the absence of a clear route to monetise new IP-based mobile video calling services may hold back mobile video calling from becoming a really mass-market service for the foreseeable future.

Mobile Voice & Video Calling Whitepaper and furthermore details of the study "Mobile Voice & Video Calling: Strategic Opportunities & Business Models 2011-2016" can be downloaded from www.juniperresearch.com.

Juniper Innovation provides innovation and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.