Online ad market bounces back into growth territory in 2010

U.S. companies and organizations spent 15 percent more in online advertising in 2010 than in 2009, driving revenue for advertising providers like Google, Yahoo and Facebook to a total of US$26 billion, setting a record, according to a study.

The IAB and PwC, which have been reporting quarterly and annually on online ad spending in the U.S. since 1996, for the first time released estimates for mobile ad revenue, which they pegged at between $550 million and $650 million in 2010.

Group were the biggest spenders in online ads

Retailers as a group were the biggest spenders in online ads, generating 21 percent of all spending, followed by telecommunications companies and financial services firms.

Business Case Considerations for Improving Enterprise Performance. As you consider the opportunities to improve speed and agility across your enterprise, identify operations and processes where faster and better-informed decision-making can make a tangible difference in the performance of the business. As a point of reference, we have seen enterprises achieve significant gains in these areas not only with workflows and processes that involve mobile or virtual workers, however also with fixed-location employees as then. In the following sections, we will examine a number of these areas, and illustrate the business benefits using the experiences of real enterprises that have incorporated collaboration into their mainstream business processes and workflows.