PAR Takes First Step into Cloud Computing with Salesforce.com

PAR has launched PAR Connector for Salesforce, a plug-in that creates a seamless link between Salesforce CRM and PAR's EuroContactPool, a European business-to-business database that contains 22 million businesses.

According to Johan Lindqvist, International Business Manager at PAR, "PAR Connector for Salesforce answers a real need. Our innovation shows that it takes a sales person 15 minutes to find out the right things about a customer. This can nevertheless be done automatically at less than a tenth of the cost."

By allowing users to quickly verify and enhance business data and find prospective clients, it enables the achievement of high levels of data accuracy for customer management and sales operations. The user can access EuroContactPool through their Salesforce CRM menus.

Assistant news editor at SYS-CON Events

Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.