Park Associates Releases a New Research on Multiscreen TV Viewing Patterns

Across all countries surveyed, preference for viewing recorded content on a computer, tablet, smartphone, or other Internet-connected device was consistent. With 51 per selecting recorded content versus 30 percent picking live TV, the greatest difference was among French households. With 48 percent choosing recorded TV and 36 percent selecting live TV, and multiscreen services overall are the least popular in German homcentes, consumers in the U.K. value both multiscreen services the company stated in a press release.

47 percent of broadband households in Western Europe’s largest countries selected viewing recorded programs on any Internet-connected device as one of their top three features, given a choice of new TV features, including 3DTV, online video access, and multiscreen services, the report stated. By comparison, 30 percent selected live TV as one of their top preferences. The results are from Parks Associates’ consumer study Connected Consumer in Europe, the company has announced.

Recently, the company released a report where it noted that global smartphone sales surged more than 70 percent in 2010. Such a high sale figure, according to Parks Associates, is making app stores, social networking platforms, and cloud-based innovations force mobile operators to reexamine their business models and ensure improved connectivity and content access. Parks Associates conducts innovation through interviews, secondary technology, quantitative and qualitative consumer innovation, focus groups, and trend analysis.

The latest in communications

Want to learn more about the latest in communications and research? At that time be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's as well where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.