Portrays Basic to Highly Evolved Technology Adoption

A considerably expanded upgrade to KBM Group's existing Digital Neighborhoods segmentation, Digital Neighborhoods 2.0 not only takes into account levels of innovation sophistication, income and lifestyle nevertheless also evaluates attitudes and behaviors across a comprehensive range of technologies and devices. For instance, Digital Neighborhood 2.0 provides insights into consumer usage of: TV; phone; Internet; personal computers; DVD, Blu-ray and MP3 players; gaming systems vs. online gaming.

Dennis Kooker, president and COO of KBM Group, notes, "With the proliferation of digital products in the marketplace, media and communications companies -- as so then as consumer electronics marketers -- need improved customer intelligence across the variety of digital product offerings for better marketing management and performance. Our customers need more specific audience data about not only device usage nevertheless also about buyers' technological sophistication and aspirations, cross referenced with their demographic profiles. Thanks to our extensive data assets, marketing and analytics expertise, and marketing research, KBM Group is able to provide just such a segmentation suite with our new offering."

Wide appeal to a variety of marketers

This highly customized approach to defining digital consumer segments has a wide appeal to a variety of marketers. Media and communications companies just as cable, TV and Internet providers, as then as consumer electronics and device manufacturers, can better understand when to target consumers with upgrades or new devices. Marketers selling online media will find relevant customer intelligence regarding content consumption.

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