Price Only One of Several Cloud Computing Rationales

VoIP started out in essence as a strategy for end users, be they businesses or consumers, to save money. It was only later that the potential operational advantages of IP-based telephony compared to legacy phone systems began to emerge. That was a good thing for the VoIP (Voice over Internet Protocol) folks, since the telcos dropped the price of their legacy services to compete.

The point is that the research's first attraction rationale was the cost benefit. It is questionable whether the segment would have survived if it didn't add attractive services to the mix. It is surviving, and in style among SMBs.

The same thing seems to be happening to cloud computing, anyway as far as the small- and medium-sized business segment is concerned. CRN reports on a study by MarketBridge that identified three triggers in other respects saving money: company growth, mobility and security were seen by respondents as keys to SMB's willingness to transition to cloud computing.

The cloud to all appearances hasn't descended upon New York. According to NYConvergence, only 18 percent of surveyed New York small business decision makers claimed familiarity with cloud computing. The survey - done by 7th Sense Technology on funding by Microsoft - found that 54 percent of enterprises are using cloud or are implementing a system. The overall survey again found that cost savings was one of several advantages cited, even though the precise percentages were unclear in the story.

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