Pro-Mail® Helps Karol Media Grow Fulfillment Services

"Years back, when we began our company, we believed that over time, through hard work and focus, we could position and prove Pro-Mail® to be the right choice for a business like Karol Media," said Denise Lunden, SMA president. "It is gratifying to be able to nevertheless include Karol among the number of companies that regard us as a business partner important to their overall success. We look forward to adapting Pro-Mail® to help Karol meet its clients' ever-changing needs."

Its customer service/call center operation needed to have quicker access to data to answer questions and have better order management capability. To reduce internal IT resources the company would need to take advantage of "cloud computing." Because it works with many Internet retailers, Karol had to be able to set up customized storefronts, especially in the area of cloud computing capture and processing. To better market its back-end services, it had to have affordable and easy on-line access to customers, as then as Web store usage. And, the company needed "on-the-floor" functionality to capture billing information.

"We had our wish list, as it were, of needed capabilities," said Rob Costello, vice president of Operations, "Nevertheless equally critical for us was to team up with a company that has a strong record of helping companies like ours be successful in fulfillment. We decided to go with Pro-Mail® because it met all of our requirements and it's backed by a group of professionals with invaluable experience. Karol is, thankfully, doing all right in this tough business environment. As a matter of fact, we're growing. That wouldn't be the case if Pro-Mail® and SMA weren't a part of what we can offer our clients."