Research and Markets: Between 2010 And 2015, Morocco's Telecom Market Will Grow at a

Morocco: New Mobile Competitors Boost Market Share offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

The entry of Wana to the mobile market in 2008

The entry of Wana to the mobile market in 2008 and its competitive offers are proving disruptive to market dynamics. "After only four months of launching its GSM-based service, Wana reached 1 million mobile subscribers; the per-second service and the option for customers to use their SIM card for prepaid BlackBerry services, unlimited mobile Internet and MSN messaging are the major reasons behind this growth," says Mehdi Ben Said, Senior Analyst at Pyramid Research. Wana's market entry as a fixed wireless and limited mobility CDMA operator has also brought major changes to the fixed market.

Between 2010 and 2015, Morocco's telecom market will grow at a CAGR of 3.1%, from $4.9bn to $5.7bn. Mobile voice and data services made up 67.6% of total revenue in 2009 and will reach 69.5% by 2015, thanks to tremendous growth in mobile broadband uptake. Fixed voice continues to play an important role in Morocco, accounting for 26.8% of total revenue in 2009. The share of fixed voice revenue is, however, expected to decline to 21% by 2015. Although fixed VoIP revenue is still marginal, it is growing at a fast pace; we expect it to score a CAGR of 39.4% from $8m in 2010 to $41m in 2015. This Country Intelligence Report analyzes Morocco's communications, media and technology industries, including key trends, regulatory pressures and the competitive landscape, making it an excellent complement to our Forecast products.